Though our inspiration levels fluctuate from time to time, we all differ in our baseline levels of creativity. For instance, it is safe to assume that John Coltrane was more creative than Justin Bieber, and that the creative talent of Leonardo Da Vinci exceeded that of George W. Bush. In the world of business, few entrepreneurs can realistically expect to emulate the colossi of innovation, such as Steve Jobs, Jeff Bezos, or Richard Branson, or the companies they created.