10 Tips for Your Hotel Newsletter
In the hotel industry, making connections with former and potential customers is essential. You can achieve this by implementing an effective email marketing campaign. When executed properly, email marketing creates exposure and increases leads. One of the key elements to include in your strategy is a hotel newsletter. However, not all newsletters are beneficial. The following tips may bring value to your newsletter and make it a marketing success.
1. Bring your brand to the forefront.
The best hotel marketing solutions put the spotlight on the brand. Call attention to your hotel instantly with a well-placed slogan or logo, and place your contact information and website URL at the beginning of the newsletter.
2. Use short, catchy subject lines.
The subject line of your email is the first thing the recipient sees, and an insincere or spam-filled statement can land your newsletter in the trash folder. Using your company name as the sender will further establish trust and familiarity.
3. Place at least one image on each page.
Graphics capture the reader’s attention, and the right photo or artwork can stimulate curiosity about your hotel. Consider adding captivating images of local scenery, nearby events or points of interest at your property.
4. Filter the fluff.
Many people have eagle vision when it comes to spotting worthless details. Remaining relevant means providing valuable information. You may want to include a list of nearby events, tips on organizing business activities or special offers for your hotel.
5. Build a following.
Attracting and retaining guests is particularly important in the competitive hospitality industry. You can establish long-lasting connections by simply representing the human side of your company. This means including Q&A sections in your newsletter and encouraging feedback from your readers.
6. Keep things simple.
Your newsletter should be easy to scan, so break up content into various segments. Don’t overcrowd it with graphics, and keep articles short and succinct. If you have a lot to say, you can include follow-up links to your blogs, websites or social media channels.
7. Promote your content on social media.
Social networking is one of the most effective methods for engaging with customers. You can use your social platforms to reach people who are already interested in your brand. Invite those followers to subscribe, and offer plenty of reasons why they should.
8. Be consistent to establish trust.
The day and time you send your newsletters can affect the open and click rates. You may need to experiment before finding your groove. Once you determine which periods are most effective, stick with that pattern.
9. Regularly assess your marketing campaign.
Keeping track of how many recipients open your newsletters, click on links and unsubscribe is vital to your campaign’s success. An email marketing service can evaluate your efforts so that you can make necessary improvements.
10. Choose high-quality email marketing software.
Using a service that specializes in email management, design and marketing will ensure you’re getting the most out of your endeavor. The right software will help you create and deliver dynamic, pertinent content to the proper audience.
Which Email Marketing Service is Best for Your Newsletter?
MailChimp and Constant Contact are two of the greatest email marketing software providers available. Each system is affordable and easy to use. Your personal needs will determine which is right for your next newsletter. If you’re just beginning your email marketing efforts, MailChimp may be best because it offers a free model and is more user friendly.
Constant Contact surpasses MailChimp in a variety of ways, especially if you prefer more powerful functionality and customization. The team at Bionic Sisters Productions recommends this system because of its customer support, resources and wide assortment of professionally designed templates. Constant Contact also wins when it comes to email deliverability rates.
No matter which service you select, you should develop a strategy for your hotel newsletter. Do you want to reach a larger audience, generate leads or raise awareness? Bionic Sisters Productions can help you create an interesting, relevant and engaging newsletter so that you can ultimately receive more business. By sharing practical information and providing targeted content, you can make long-term, profitable connections with your readers.