It has been a surreal two years for shareholders, customers, and employees of J. C. Penney (JCP). On June 14, 2011, JCP appointed Apple Store star Ron Johnson as CEO to replace what activist investor Bill Ackman derided as the completely failed regime of then-CEO Mike Ullman, who had apparently badly mismanaged JCP for his seven years at the helm.
Memo to JC Penney: Execution Is Not Strategy
Forget “getting back to basics.” They need to get out of the woods.
June 13, 2013
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HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.